As more and more consumption of information takes place online, is there still a place for the printed word? We believe there is! Join this session as representatives from a state bar and a national association discuss their experiences in knowing their markets as they attempt to meet customer needs and demands. Specifically, are there customers who may appreciate reading print to gain some freedom from devices after facing a screen all day at work? What is the demand for each format for not only books but an organization's periodic newsletter or magazine? And should you bundle a digital component with a printed book?