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On Demand

Workshop C1: Key Considerations when Licensing your Content


Presenters:
Jill Hoefling |  Maryanne Jensen |  Rob Anderson
Duration:
1 Hour
Format:
Audio and Video


Description

In a time of tightening budgets, are you fully leveraging your programming and publishing content for "passive" royalty revenue? What are the opportunities and pitfalls of licensing to third parties? This experienced panel will discuss the ins-and-outs to be considered.

Handouts