Beyond Compliance: How CLE Builds Personal and Organizational Brands

Featuring the CLEs 4 CLE Framework: Driving Credibility, Leverage, and Engagement Through Continuing Legal Education. CLE programs aren’t just about compliance—they’re powerful opportunities to build personal brands and organizational brands. In this interactive session, speaker, consultant, and personal branding strategist Paula T. Edgar will share practical strategies for transforming CLEs into a brand-building engine. To maximize their value, Paula will introduce the CLEs 4 CLE Framework, showing how CLE can drive Credibility, Leverage, and Engagement (CLE) at every level. Participants will learn how to: -Build Credibility by aligning programs with organizational goals and showcasing both institutional offerings, resources, and individual expertise. -Leverage professional CLE staff and speakers as brand ambassadors by highlighting their strategies, experiences, and thought leadership. -Foster Engagement before, during, and after CLE programming to strengthen brand building and increase or maintain membership. Attendees will leave with actionable steps and a practical checklist to amplify the visibility and impact of their CLE programs—turning every program into an opportunity to strengthen both personal and organizational brands.