Building Meaningful Relationships to Fuel CLE Growth

In an increasingly saturated CLE market, relying solely on email marketing and passive outreach efforts is no longer sufficient. Continuing legal education professionals must adopt a more intentional and human-centered approach to relationship management to remain relevant and competitive. This session will focus on strategies to build and strengthen high-value relationships that support long-term program growth and content development. Discussion will include methods to develop and maintain connections with firm leaders, prospective clients, and faculty, even when working with lean teams or limited resources. Participants will explore practical approaches to integrating soft skills with business development strategies, leveraging CRM tools effectively, and building trust that translates into engagement. Attendees will be encouraged to share their own experiences and solutions, fostering a collaborative, peer-driven exchange.”