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On Demand

G1. Retention Tactics for Happy Customers, Contributors, and Sponsors


Presenter:
Mr Jeffrey Kirkey
Duration:
50 Minutes
Format:
Audio and Video


Description

The first rule of CLE is not location, location, location; it’s retention, retention, retention. A stable of loyal contributors helps you produce the products every customer needs. Repeat customers provide you with budgeting certainty and brand ambassadors. Sponsors who return every year enhance your bottom line and subsidize the cost of your prominent events. Your success depends on the experience you provide each of them. How can you ensure you provide world class service to all three and set yourself apart from your competitors? Gain advice from three CLEs known for high renewal rates and loyal followings. Take home tips for promoting your contributors in meaningful ways, for making sponsors sing your praises, and for delighting customers at every touch point.

Handouts

Presenter

Mr Jeffrey Kirkey Related Seminars and Products

Education Director

Institute of Continuing Legal Education


Jeff Kirkey is the Education Director at the Institute of Continuing Legal Education in Ann Arbor. Jeff joined ICLE in 1998 and now directs the development and implementation of ICLE’s education services, including seminars and events, hands-on training, webcasts, contract services, and online initiatives. He also teaches technology-related programs. Jeff currently serves on ACLEA’s Executive Committee, is a past co-chair of ACLEA’s Awards Committee and the Technology Awards sub-committee, has participated in multiple conference planning teams, and has been a frequent presenter at ACLEA conferences. He is a past chairperson of the Young Lawyers Section of the State Bar of Michigan and also served on the State Bar's Board of Commissioners.


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